Paul Rand Quotes

Graphic Design, which fulfills aesthetic needs, complies with the laws of form and exigencies of two-dimensional space; which speaks in semiotics, sans-serifs, and geometrics; which abstracts, transforms, translates, rotates, dilates, repeats, mirrors, groups, and regroups, is not good design if it is irrelevant.

Paul Rand

Recitation: by Male by Female

Author Biography

  • Author Profession: designer
  • Nationality: american
  • Birth: August 15, 1914 - November 26, 1996

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