Paul Rand Quotes

The principal role of a logo is to identify, and simplicity is its means... Its effectiveness depends on distinctiveness, visibility, adaptability, memorability, universality, and timelessness.

Paul Rand

Recitation: by Male by Female

Author Biography

  • Author Profession: designer
  • Nationality: american
  • Birth: August 15, 1914 - November 26, 1996

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