William Bernbach Quotes

No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you do, and it's just a gimmick, it's going to fall apart anyway.

William Bernbach

Recitation: by Male by Female

Author Biography

  • Author Profession: businessman
  • Nationality: american
  • Birth: August 13, 1911 - October 2, 1982

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