William Bernbach Quotes

Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before.

William Bernbach

Recitation: by Male by Female

Author Biography

  • Author Profession: businessman
  • Nationality: american
  • Birth: August 13, 1911 - October 2, 1982

Topics

WordsAdvertisingSayingYouForget

I don't think I'll get married again. I'm not looking for it. What I can say about my divorce and my failed engagement is that I learned where my bar is.

Jill Scott

LookingThinkDivorceI CanSayBar

'The New Yorker' didn't invent the magazine cartoon, but it did really establish it.

Robert Mankoff

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I knew if I wanted to be a general manager, I was going to have to leave to work for another organization.

Steve Yzerman

WorkOrganizationManagerLeaveKnew

The hardest thing which I've experienced is calling up my father, Rance Howard, who's a wonderful actor, and telling him I've had to cut him out of the movie, which I've had to do twice. That's a lump-in-the-throat phone call.

Ron Howard

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I love getting up in the morning with nothing else to do except write.

Ron Moody

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For me, money is a tool.

Michelle Phan

MoneyMeTool

When you have a reputation for making not only good songs but great albums, that in itself creates added artistic pressure. But, at the end of the day, I guess that pressure is something I welcome.

Jay-Z

GoodGreatDayWelcomeReputation

I'm not the kind of filmmaker who's going to go from one thing to the next. I often wish I was that filmmaker, but I'm just not.

Jonathan Glazer

WishGoKindNextFilmmakerGoing

My dad talks about the times when we'd play backyard cricket: If I got bowled out, I'd just refuse to let go of the bat and swing it at anyone who tried to take it away from me. I like to think that's been tempered a bit over the years.

Chris Hemsworth

MeCricketThinkPlayGoSwing

I want things to be characters and not me. Why would I want to play me?

Anton Yelchin

MePlayWantWhyThingsWould

As Ohio's working families continue to recover from the worst economic recession in our country's history, we need a president who's committed to growing our economy by lifting up the middle class.

Sherrod Brown

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Philosophy is a performance sport - you have to play it with somebody back and forth.

Timothy Leary

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