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David Ogilvy Quotes

The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.

David Ogilvy

Recitation: by Male by Female

Author Biography

Author Profession: businessman
Nationality: english
Birth: June 23, 1911 - July 21, 1999

Topics

Advertising You Important Test Will

I do not understand how anyone can, in good conscience, tell a family whose child is suffering from a life-threatening disease that politics is more important than finding a cure.

Jim Doyle

Family Good Politics Child Suffering

It is through accomplishment that man makes his contribution and contribution is life's greatest reward.

John Portman

Life Man Accomplishment Reward His

I'm kind of living a Bruce Wayne life and then morphing into Batman, but I'm glad now Batman comes out during the day. That's kind of like how drag was: we were called upon at night to make people smile and laugh and clap.

Alyssa Edwards

Life Smile Day People Night Laugh

I'm a pretty successful songwriter and known in some circles, but I didn't think the story of my career was of any real entertainment value.

Rodney Crowell

Value Story Think Career Real

I'm very much inclined to be a next-chapter guy instead of a last-chapter guy.

Roy Blunt

Guy Much Very Inclined Instead

I had a really bad temper, when I was growing up. Sport helped me channel that temper into more positive acts.

Mike Krzyzewski

Positive Me Growing Up Bad Growing

Generally, I think my work has so much influence because of its reasonableness.

Ludwig Mies van der Rohe

Work Influence Think Because I Think

Joan Rivers was a role model to comics everywhere, but especially to women. She got the first laugh and the last laugh.

Judy Gold

Women Laugh Role Model She First

I was raised to work for my father when I was four.

Jared Kushner

Work Father I Was Raised Four Raised

Look at the way teams play against Arsenal. They don't believe they can win. They don't believe.

Jose Mourinho

Win Believe Look Play Way Against

To beguile is to deceive or lead astray, as Lucifer beguiled Eve in the Garden of Eden.

Joseph B. Wirthlin

Garden Lead Deceive Eden Astray Eve

Once I stop being a citizen of the U.S.S.R., I will not stop being a Russian poet.

Joseph Brodsky

Stop Citizen Will Poet Being Once