Nirmalya Kumar Quotes

Branding is not merely about differentiating products; it is about striking emotional chords with consumers. It is about cultivating identity, attachment, and trust to inspire customer loyalty. Chinese brands score low on attributes such as 'sophisticated,' 'desirable,' 'innovative,' 'friendly,' and 'trustworthy.'

Nirmalya Kumar

Recitation: by Male by Female

Author Biography

  • Author Profession: educator
  • Nationality:
  • Birth: March 8, 1960

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