American - Designer | January 23, 1942 -
If we admit it or not, skiing is a little bit of show biz.
Willy Bogner, Jr.
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Quality has always been the overriding factor for us. But you also have to have happy people working for you.
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I always try to be a universalist, not a specialist.
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I adjust my priorities according to the most important project I'm involved in at the time.
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We have been around in the States in the ski wear market since the 1950s, but now we feel we can compete in the sportswear field.
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Our clothes are expensive. I guess you could say we are aiming at the Yuppie market. But we feel America is moving away from quantity to the desire for quality. That is what we offer.
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When you introduce something new to a country, you want to do it right. Generally, that means you have to do it yourself.
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