American - Businessman | August 13, 1911 - October 2, 1982
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
ScienceArtAdvertisingPersuasion
Advertising doesn't create a product advantage. It can only convey it.
AdvertisingCreateProductAdvantage
An idea can turn to dust or magic, depending on the talent that rubs against it.
TalentMagicDustTurnAgainstIdea
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