American - Businesswoman | July 1, 1989 -
I'm so proud of the community we've been able to bring together, and the notion of women making the first move is no longer taboo; it's no longer a scarlet letter to have a voice.
Whitney Wolfe Herd
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I think we are the first feminist or first attempt at a feminist dating app.
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I always found it bizarre or strange that there was this unwritten set of rules around how a woman could interact with a man in terms of starting a conversation. While a man traditionally is always expected to make the first move, he risks rejection in a real way.
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I knew I was ambitious; I knew I was passionate and that I wanted to change the world in some shape or form, but I had no idea what that might look like.
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I'm the most fortunate woman in the world - I have a platform, which doesn't just reach 10 people.
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Misogyny is not something that you want to be a part of.
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Bumble was founded with several key values: empowerment, equality, and kindness. We are a company that was built to empower women and empower men to respect women. We want to create a place where all types of connections take place: a platform and a brand where women always make the first move.
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Bumble is the perfect fit for New Zealand, a country that has always been a world leader when putting women first.
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Bumble is about equality. We are reverse-engineering traditional societal norms.
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Never before has a major professional sports team partnered in this way with a female-driven brand like Bumble. It's an honor to partner with an organization as progressive and compassionate as the Clippers. Like us, they know generating awareness for diversity and gender equality is critical to business success.
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Feminism wasn't really at the top of my vocabulary. I think what's been interesting for me - let me say this delicately - when I've been surrounded by men who don't believe women are equal, I didn't think women were equal, including myself.
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Women will always control the experience on Bumble.
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