American - Businessman | December 28, 1953 -
If you always wanted to wait for something better, you'd never buy anything, right?
Trip Hawkins
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So the guy that we're really targeting our system at this year is one of the guys who brought a 16bit system three or four years ago and has pretty much had it with that, and he's ready to buy something new.
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But we also think that we've got more quite alot more support than any new format has ever had.
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The only problem we've had is the amount of time it's taking people to develop titles.
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And initially, a lot of companies avoid trying to make a really radical new kind of title for a new system, because that would involve learning a new machine and learning how to make the new title at the same time.
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What that means initially is that you have alot of products that are only slightly better games in the same genre on another machine - and the titles that really take advantage of the machine come along later.
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We also had good software in the key categories and more focus on the gameplaying capability, so more of the marketing effort was targeted at game customers.
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We'll look at the japanese launch as a model and aspire to have things go as well as they did over there.
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I can't tell you how important it was for us to be successful in japan.
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