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Tobias Lutke Quotes

Canadian - Businessman | 1980 -

We are at our best when we are at our proudest. Canadians need to harness that confidence in every arena, not just the ice rink. The Maple Leaf stands for quality, thoughtfulness, and innovation, so let's brand it proudly on the things that we've invented, created, and figured out.

Confidence Innovation Best Quality

E-commerce is not an industry; e-commerce is a tactic.

Industry E-Commerce Tactic

Computers add convenience to our everyday lives, but we are limited in what we can do with technology others have imagined. The ability for humans to teach machines entirely new things - coding - is nothing short of a superpower.

Technology New Things Computers Short

Our hiring is almost completely built around just going through someone's life story, and we look for moments when they had to make important decisions, and we go deep on those.

Life Story Deep Decisions Moments

I always loved retail. I love the ideas behind it. I think small-business retail is one of the areas where capitalism works so wonderfully well.

Love Ideas Capitalism Think Loved

One of the most important tasks as a leader in a startup is to pick the right metric to track. This is often referred to as the 'compass metric' because it will be your compass for growth. It's important to note that 'compass metrics' will likely change over the lifetime of a business.

Change Leader Growth Business Will

Everyone loves feeling comfortable. But it's actually completely useless.

Feeling Comfortable Useless Everyone

It took about 10 years' time for Shopify to be an overnight success.

Success Time Overnight Success Years

If you believe something needs to exist, if it's something you want to use yourself, don't let anyone ever stop you from doing it.

Yourself Believe Doing You Stop Use

Computers are the most powerful tools that humanity has ever created. Yet, we treat them largely as a black box; as if it were an alien artifact that magically appeared on desks, in homes, and in our pockets.

Treat Computers Black Tools Powerful

I never cared a lot for school.

School Never Lot Cared

Different people need different kinds of communication for it to have the same effect. That was something I had to learn.

Communication People Learn Need Same

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