American - Businessman | -
On Friday night, if you want to go out on a date with your wife or your girlfriend, nothing on Netflix competes with that, right? Because you're getting out; that's what you're doing. If you don't want to put your shoes on, nothing in the cinema competes with the worst thing on Netflix.
Ted Sarandos
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There's not a lot of really great, deep, serialized television, and we can see from the data that that's what people want.
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What if you could radically alter the way stories get told? What if the way people wanted to consume content actually changed what you could make?
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Networks can typically invest tens of millions of dollars in the development of a pilot. And if they put the show on the air and it fails, that's all lost money. There's no monetization of a broken series.
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David Fincher's work has all been incredibly well-received on Netflix, and Kevin Spacey's films have all worked on Netflix.
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More and more what we're licensing, we're licensing on a global basis - even though the studios aren't orchestrated to sell that way yet, my bet is that they will.
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I think what's going to happen with linear television is it's going to become more linear. It's going to become more about events and more about award shows, live sports - all those things that, really, you can't replicate.
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Why not premiere movies on Netflix the same day they're opening in theaters? Listen to the consumer; give the consumer what they want.
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I think that we've got a huge head start on things that are not easy to do: progressive streaming, to be able to stream in very high quality, even in an environment of highly variable bit rate, and to work on a big variety of devices seamlessly.
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Netflix has always had this interesting ability to get non-mainstream content to be watched by the mainstream.
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I feel like if we can use the combination of basically data-driven hunches and bet on really first-class talent to deliver the shows, that I think we could do as well as the networks do, who basically have a 75 to 80 percent failure rate for new shows anyway - even after all that development and pilot work.
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We're closer to HBO than we are to the entire grid of cable on demand.
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