American - Businesswoman | July 5, 1968 -
I have had a lot of setbacks that I have learned from.
Susan Wojcicki
I Have LearnedSetbacksLearnedHad
People complain when ads aren't relevant, and they complain when ads are too relevant.
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Even though it was a start-up with fewer than 20 people, and I was pregnant with my first child, the best decision I've ever made was to join Google in 1999. Worst decision? Deciding to get a puppy and a bunny right when the baby came.
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One of the things that I'm trying to do is use the position that I'm in... to encourage the next generation of girls to think about the Internet as a career opportunity.
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My most radical shift was leaving Intel and joining Google, a small startup at the time, even though I was pregnant.
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There are lots of people in the Silicon Valley who are interested in working at a fast-moving, dynamic company like Google. Not just my family members.
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People don't understand the logistics of advertising. To have the ads purchased and run, you need to have a series of products that work together.
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I think we have to recognize as an industry that users have a lot more choices and can click away to a lot more media. As a result, the advertising we create really needs to be something users want to see.
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I have tried to be a leader. I have tried in my role of being one of the first women at Google, let alone the first woman to have a baby, to really try to set the tone that this is a great place to work for diversity reasons.
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My smartest move was joining Google. It wasn't obvious at the time that it would be a good decision. A lot of people, many of my friends, advised me against it.
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What's important is that I do my job really well, that I build great products and that I'm a great leader. All those things matter independent of gender. But I do think there's a responsibility for me to support other women at Google.
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Google is fascinating, and the book isn't finished. I'm creating, living, building, and writing those chapters.
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