- Businessman | 1967 -
Brands are faced with the daily challenge of massively scaling their outreach in order to build personal relationships. While this may seem like a contradiction in terms, it becomes much more possible when brands shift from push to pull dynamics in their marketing.
Simon Mainwaring
DailyChallengePushBuildPossible
Social media companies must combine their mastery of the latest in real-time, location based or augmented reality technologies in the service of clear and consistent storytelling.
ServiceSocial MediaRealityMedia
The advent of Google+ and the emergence of the personalized web means this is more true than ever. Brands, and their advertising partners, must wake up to this challenge and define themselves with clarity, consistency and authenticity. Otherwise they just might find themselves shouting in a ghost town.
ChallengeConsistencyAdvertising
Social media demands a lot of us on top of our already demanding lives. So let's disconnect as we need to and renew our interest and ourselves.
Social MediaMediaTopNeedRenew
The United States is at a critical juncture in time. Our government is riddled with historic debt, and the limited resources of philanthropic and non-profit efforts cannot meet the scale of social challenges we face with necessary force.
TimeGovernmentChallengesFaceMeet
More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean 'wrong' in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized.
PositiveWorkGoodResponsibility
Through their own actions, customers can hold companies responsible to higher standards of social responsibility. Through collective action, they can leverage their dollars to combat the force of those investors who myopically pursue profits at the expense of the rest of society.
ResponsibilitySocietyActionRest
The question remains: which brands will commit to creating a private sector pillar of social change, and which will become casualties of their own outdated thinking?
ChangeThinkingCreatingWillBecome
The creative destruction that social media is currently unleashing will change more than technology or the leader board of the Fortune 100. It is driving a qualitative shift in the nature of relationships between brands and their customers.
NatureChangeLeaderTechnologyWill
Ensure your employees understand what your brand stands for so they can be your first line of word-of-mouth advertising.
AdvertisingBrandEmployeesFirst
Effectively, change is almost impossible without industry-wide collaboration, cooperation and consensus.
ChangeCollaborationImpossible
Non-disclosure in the Internet Age is quickly perceived as a breach of trust. Government, corporations and each of us as individuals must recalibrate how we live and share our lives appropriate to the information now available and the expectations of others.
LiveAgeTrustGovernmentInternet
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