American - Educator | November 29, 1969 -
There are times when the presence of more choices can make us choose things that are not good for us. For me the clearest example is that the more retirement fund options a person has, the less likely they are to save for their old age.
Sheena Iyengar
GoodAgeOld AgeMeChoicesChoose
If you have the feeling of choice, if you feel free, you will be better off. And when I say better off I mean that if people feel they have control over their lives, they call in for fewer sick days from work. They have a lesser probability of having a heart attack or stroke. They live longer. They're happier.
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What leads us astray is confusing more choices with more control. Because it is not clear that the more choices you have the more in control you feel. We have more choices than we've ever had before.
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Too many choices can overwhelm us and cause us to not choose at all. For businesses, this means that if they offer us too many choices, we may not buy anything.
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When companies try to guess what consumers want, they essentially make the choice for consumers.
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Knowledge should be a public good, and I want my ideas to have as much exposure as possible.
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The expansion of choice has become an explosion of choice.
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If we ask for more and more material for the construction, i.e. more and more choice, we're likely to end up with a lot of combinations that don't do much for us or are far more complex than they need to be.
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