Canadian - Journalist | 1970 -
I think if you look at the failure of journalism in the modern age, then I don't want to be called a journalist.
Shane Smith
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I want to build the next CNN with 'VICE' - it's within my grasp.
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I think the biggest issue for legacy media - both TV and film - is that it just costs too much money to develop a TV series or movie. And most of them don't work. Then the one that works has to pay for the rest.
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You have a lot of companies developing stuff that's just derivative. If 'The Voice' is the No. 1 show on TV, they say, 'Let's do 100 different versions of 'The Voice.' The problem is, by the time you get to market, it's already saturated, and everybody hates the format.
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If you look at film, distribution is pre-bought. If you've paid for the distribution, you say, 'I have to make sure it's a film that gets enough butts in the seats.' I think that's the problem: It becomes prohibitively expensive, and you can't develop films for a smaller amount of money.
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My last passport, I had North Korea, Afghanistan, Iran, Iraq, Sudan, Liberia, Guinea... I had, like, every war-torn country in there.
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American media has just become talk radio, incredibly partisan name-calling and op-eds. I think the wars in Iraq and Afghanistan proved it has completely failed to act as an effective fourth estate. And young people didn't sleep through that, as is widely believed; they learned instead not to trust what they were being told.
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The greatest propaganda coup of the American Right has been to convince its citizens that we are in the grip of a liberal conspiracy. As a result, Obama is to the right of Richard Nixon on most issues. And there is we believe, certainly some space to exploit there. And we, VICE, aim to exploit it.
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I think that Twitter and YT and blogs are keeping media more honest. Everyone can be a journalist now. Everyone is a fact checker.
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I never thought we had a chance of impacting anything. I am just starting to realize that we can change things - not just VICE, but all of us. In fact, we have to.
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Advertisers realize that Gen Y is the largest purchasing cohort. Also, that you're going to have to accept some different modes of thinking if you're going to get to them.
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The whole sort of debate of classic objective journalism versus a new immersion journalism - that can go on forever... I made no bones about my position: I don't think you can be objective.
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