American - Writer | July 10, 1960 -
Normal is fading away. Governments and industries and schools like normal, because it's easier, it scales and it's profitable. But people don't like it - we want to be who we are, not who some marketer tells us to be.
Seth Godin
PeopleWantNormalUsProfitable
Marketing is a contest for people's attention.
PeopleAttentionMarketingContest
The minute there's a map, there is no art. Paint by numbers is not art. Paint by numbers is a mechanical activity.
ArtNumbersMapPaintMechanical
Canoeing was hard and scary, and the wind could blow you across the lake if you did it wrong. After a year of not doing it right, I could talk to people and get them to sit up straight, take different kinds of chances, to breathe differently, to engage in the moment in the boat. And I changed them, and I changed me in the process.
MomentPeopleMeWindBoatYear
Do you know what people want more than anything? They want to be missed. They want to be missed the day they don't show up. They want to be missed when they're gone.
DayPeopleYouKnowWantMissed
The problem with competition is that it takes away the requirement to set your own path, to invent your own method, to find a new way.
PathCompetitionProblemFindNew
The danger of the Web is that you can go from idea to public announcement in under ten minutes.
YouGoDangerWebIdeaMinutes
The thing about information is that information is more valuable when people know it. There's an exception for business information and super timely information, but in all other cases, ideas that spread win.
BusinessPeopleIdeasWinKnowMore
If we live in a world where information drives what we do, the information we get becomes the most important thing. The person who chooses that information has power.
LivePowerWorldInformationPerson
Most people have bosses who hire them to fill a slot in the work chart and to do what they are told. And most people who are doing what they are told feel safe; it feels reliable.
WorkPeopleFeelDoingReliableWho
If a product's future is unlikely to be remarkable - if you can't imagine a future in which people are once again fascinated by your product - it's time to realize that the game has changed. Instead of investing in a dying product, take profits and reinvest them in building something new.
FutureTimePeopleBuildingGame
The future of publishing is about having connections to readers and the knowledge of what those readers want.
FutureKnowledgeConnectionsWant
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