American - Businessman | -
You're kind of taught that the role of a business person is the decision making.
Scott Cook
BusinessDecisionYouPersonKind
I spent some time studying Toyota, because how could a loom maker - they made looms. That was their business for 50 years, 35 years - and then they decided to go into the car business after everyone else was in the car business.
CarBusinessTimeGoStudyingYears
Now we teach our leaders that it's your job to put in the systems that enable your people to run your experiments fast and cheap and to keep making them faster and cheaper. Yield as many of your decisions off to the experiment as possible.
JobPeopleDecisionsRunPossible
We make it easy for anyone to get free resources. Anyone can launch an idea for five minutes. Anyone can comment on, add, and enhance the idea. Need a designer? We provide an entrepreneurial matching system without the bosses getting involved. And in terms of unstructured time, we have a permission for that.
TimeFreeEasyMatchingNeedLaunch
Dig for feedback on yourself. You need to have the courage to ask for feedback. You need to learn how you can learn how to grow. It is important that you are going to be a lifelong learner.
CourageYourselfGrowLearnYouAsk
If following your passion to a place where there's no pain probably isn't the business, I don't think an entrepreneur can sustain in a place where you don't have passion.
BusinessPassionPainThinkYou
In my view, product/market fit is the most important thing to get right as a startup entrepreneur. There's a variety of ways to do it, but without solving some pain point that the customer gets so excited about they tell their friends, it's really hard in the modern age to get any liftoff.
AgePainViewFriendsCustomerHard
If you give the boss all the decision-making power, they see the world through their eyes. The big innovations are generally such a shift that they won't see it. For a long time, it looked like it was just inevitable that you would get slow and bureaucratic.
PowerEyesTimeBossWorldSlow
A lot of companies have teams, but they are not really independent. They still have to get stuff approved by the boss. You have to change how and where decisions are made. If the hierarchy makes the decision, it will be based on politics.
ChangeDecisionPoliticsBossYou
What I teach our people is that, as a leader, you have four key roles apart from people management. First is to champion the grand vision. Two, install systems and a culture to run experiments. The third thing is to savour surprises. The fourth thing is that even a leader's ideas need to be subjected to tests.
LeaderVisionCulturePeopleIdeas
Our first product was Quicken, which is personal financial management on a PC. It had a tough start, and we ran some tracking surveys to understand who was using it. Half the users claimed to use it in some sort of office environment. We ignored that. I thought it was meaningless.
ManagementStartToughThoughtFirst
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