Canadian - Businessman | December 30, 1974 -
Social media is the future, with employers recognizing they need to start hiring people with the right skills.
Ryan Holmes
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Social media teams tend to be decentralized - a motley mix of in-house experts, off-site consultants and international partners. The result: Confusion, rogue tweets, and off-message posts are almost inevitable. The worst gaffes live on in social media infamy.
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Companies and managers that find a way to harness social media stand to gain.
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Virtual currencies, used to buy digital goods inside online games, have become an integral part of the Internet landscape.
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LinkedIn and Flickr, among other sites, have already proven freemium can generate revenue in the social media context.
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By allowing multiple partners to contribute, an open platform can nurture an entire ecosystem of developers and apps. Good products integrate and become great products. Users get a one-stop solution for social needs.
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From its humble origins in college dorm rooms, social media has quietly crept into the boardroom.
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Sales departments use social to nurture leads and close sales. HR posts job openings and vets applicants. Community and support squads mine networks, blogs and forums with deep listening tools.
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No surprise that, as companies have adopted social media en masse, demand for software and applications to manage and monitor social use has exploded.
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When my company was first getting off the ground, we were completely lost in the shuffle, despite our best efforts. In 2012, however, we had a 28-foot-long, 15,000-pound secret weapon. To stand out amid the gala parties and blow-out bashes hosted by much bigger tech companies, HootSuite decided to take to the streets.
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One of the most important principles I've learned is, every so often, just drop everything. Stop racing from one party to the next.
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The reality is that SXSW is packed with brilliant entrepreneurs, investors and partners. They're everywhere, zipping back and forth like thousands of atoms. Your chances of colliding with one actually improve just by standing still.
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