American - Author | June 16, 1987 -
You can't believe your own marketing.
Ryan Holiday
BelieveYouMarketingOwnYour
Growth-hacking is about scalability - ideally, you want your marketing efforts to bring in users, which then bring in more users.
YouMarketingWantMoreBringYour
Virality, at its core, is asking someone to spend their social capital recommending or linking or posting about you for free.
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Growth hackers are typically computer engineers that build great marketing ideas into the product during the development process.
GrowthGreatIdeasProcessEngineers
As I discovered in my media manipulations, the information that finds us online - what spreads - is the worst kind. It raised itself above the din not through its value, importance, or accuracy but through the opposite: through slickness, titillation, and polarity.
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I made a lot of money and had a great time playing with the words that make up the news. I exploited the laziness behind the news and people's reading habits.
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Our facts aren't fact; they are opinions dressed up like facts. Our opinions aren't opinions; they are emotions that feel like opinions. Our information isn't information; it's just hastily assembled symbols.
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Public relations and marketing are something companies do to move product. It is not meaningful. It is not cool. Yet because it is cheap, easy, and lucrative to cover, blogs want to convince you that it is.
CoolEasyYouMarketingWantCheap
The media, when it's functioning properly, protects the public against marketers and their ceaseless attempts to trick people into buying things.
PeopleMediaThingsAgainstBuying
We need to separate marketing messages from content. We need to enforce a clear line between 'editorial' and 'advertising.'
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Brands are essentially forbidden from saying or associating themselves with the Olympics - something that has been commonly owned by Western Civilization since the Greeks - unless they hand over piles of cash to the Games.
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I love books. Probably too much for my own good.
LoveGoodToo MuchMy OwnOwnBooks
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