American - Businessman | -
It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.
Roy H. Williams
SocietyComputersMediaUpCarry
Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school.
BusinessSchoolPeopleAdvertising
No trade will be made unless they want the thing more than they want their money.
MoneyWantWillMoreTradeMade
Numerals are images of amounts. But the amounts they represent are real.
RealImagesRepresent
One thing that hasn't changed, though, is that we still have to hear the new ad 2 or 3 times before it begins to affect us, even when we're already familiar with the advertiser in question and have a positive opinion of them.
PositiveOpinionNewQuestionAffect
The value of an item - in the mind of a consumer - is simply the difference between the anticipated price and the price on the tag.
ValueMindPriceDifferenceConsumer
What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.
WeekYouResultsNewThreeWill
Writing good ads is easy when you have something to say.
GoodWritingEasyYouSaySomething
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