British - Businessman | July 18, 1950 -
Nobody's ever called me Sir Richard. Occasionally in America, I hear people saying Sir Richard and think there's some Shakespearean play taking place. But nowhere else anyway.
Richard Branson
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For a successful entrepreneur it can mean extreme wealth. But with extreme wealth comes extreme responsibility. And the responsibility for me is to invest in creating new businesses, create jobs, employ people, and to put money aside to tackle issues where we can make a difference.
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Can you imagine what a different world we will live in when businesses do what's right for the communities and the environment in everything they do?
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When we launched a new company, I reviewed the ads and marketing materials and asked those presenting the campaign to read everything aloud to test the phrasing and concept. If I could grasp it quickly, then it passed with muster. We would get our message across only if it was understandable at first glance.
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The signing of the Sex Pistols was a turning point for Virgin. It put the company on the map and, over the years, attracted bands such as Genesis, the Rolling Stones, Lenny Kravitz, and Janet Jackson. It also attracted Culture Club, who were ground-breaking.
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When I started Virgin from a basement in west London, there was no great plan or strategy. I didn't set out to build a business empire... For me, building a business is all about doing something to be proud of, bringing talented people together and creating something that's going to make a real difference to other people's lives.
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I love creating hideaways. My idea is to go to the most beautiful, unspoilt places, buy the land, and make sure it is never damaged. I've always admired John D. Rockefeller, who bought up tracts of land to ensure they were left wild in perpetuity.
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As a teenager, I went to Bali a lot, but it's a long, long way from England. Which is why, when we bought Necker Island, we made it like a mini Bali.
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At Virgin, we have always backed the power of the entrepreneur and inventor to find solutions to tricky problems. Why should climate change and the battle against carbon be any different?
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I would be lying if I didn't admit sadness that our wonderful airline is merging with another. Because I'm not American, the U.S. Department of Transportation stipulated I take some of my shares in Virgin America as non-voting shares, reducing my influence over any takeover. So there was sadly nothing I could do to stop it.
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As more airlines consolidated and grew larger and more focused on the bottom line, flying in the U.S. became an awful experience. Despite moves to block our airline from flying, Virgin America began service in August 2007 - with the goal of making flying good again.
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I read everything, but generally more fact than fiction - especially autobiographies and biographies. I've read 'Long Walk to Freedom' by Nelson Mandela at least twice on holiday. Every time, I'm totally awed by his vision, strength and forgiveness. I feel honoured to have got to know him and his wonderful wife Graca over the years.
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