American - Businessman | December 26, 1953 -
I have long admired Univision - a pioneer in the industry - and recognized the tremendous potential and influence of the burgeoning U.S. Hispanic population.
Randy Falco
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I look forward to working alongside Univision's exceptional team as we work to further realize the substantial growth potential of this dynamic organization.
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I speak the language of television.
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What I'm concerned about is making sure that every single time somebody who grew up with us goes off to a different platform or a different device, we're going to be there with a Univision-branded product of some kind.
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The biggest segment of our audience is 18 to 34, and, believe it or not, they still speak Spanish, and they still watch novellas and soccer games and news.
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Put simply, my vision for AOL is to build the largest and most sophisticated global advertising network while we grow the size and engagement of our worldwide audience.
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Engagement means that in the future there will be a lot more ways for our audience to interact with Univision content.
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I'm very involved with all the executives at Televisa.
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The key measurement will not be how many people are watching the Univision network. But, believe me, I still think we are going to grow and are shooting for No. 1, and that spot is certainly on our radar. But engagement will be the focus and the main measure.
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I don't speak Spanish. I understand enough of it, having spent some time running Telemundo, and I put in a lot of time in Spain during the Barcelona Olympics. But I don't pretend to speak Spanish, and I don't want anyone to think that I can.
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The Hispanic population in this country is not a monolith. When you're in Miami, the newscast is going to be different from the newscast in Los Angeles.
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Televisa is the largest media company in the Spanish-speaking world, and the steps we have taken, which extend the tenure of our exclusive access to Televisa's premium Spanish-language telenovelas, sports, sitcoms, reality series, news programs and feature films, put Univision in a stronger competitive position.
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