American - Scientist | 1947 -
Business has a way of talking about how to create value, which is in some way isn't bad... We just need to start thinking about if the value we want to create is consistent with all social and environmental well being.
Peter Senge
BusinessValueEnvironmentalStart
One industrial age belief is that GDP or GNP is a measure of progress. I don't care if you're the President of China or the U.S., if your country doesn't grow, you're in trouble. But we all know that beyond a certain level of material need, further material acquisition doesn't make people happier.
AgeProgressPeopleCareGrowYou
How do you know what people value? Well, you watch what they buy. How do we know what products to create? Well, it's based on what they value.
ValuePeopleYouCreateKnowBuy
You go to any MBA program, and you will be taught the theory of the firm, that the purpose of the firm is the maximization of return on invested capital. I always thought this was a kind of lunacy.
PurposeThoughtYouGoKindWill
A well-managed business will have a high return on invested capital. But that's a consequence. It's not a way to manage a business.
BusinessWillWayHighReturn
The most universal challenge that we face is the transition from seeing our human institutions as machines to seeing them as embodiments of nature.
NatureChallengeFaceSeeingHuman
In our ordinary experiences with other people, we know that approaching each other in a machinelike way gets us into trouble.
PeopleTroubleKnowWayExperiences
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