American - Architect | 1949 -
If you want to come up with a really original design idea, and you want to capture a whole new design direction, perhaps the best way to arrive at that is not by acting and thinking and doing like everybody else. That's all.
Peter Marino
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I like more the fact that I like to think out of the box. Thinking out of the box goes along with dressing out of the box and living out of the box.
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Design-wise, I look at everything. If I don't personally design it, I'll review it. I'm kind of creative director of the firm.
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When I opened Chanel in London, they were happy. People would go, 'Oh, I just came in to see it. It's so beautiful.' And you leave with a positive attitude toward the brand. Now, you don't really get that online. You don't go, like, 'Wow.'
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Publicity doesn't really get me anything. Clients are not going to hire me for a $100 million building because I have a brand. They really want the product.
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I don't sell anything. So, I have a personal image, but I think that's because I'm from an art background, and I'm an artist, and I think most artists do have personal images. I consider myself more in that category of the way an artist had a look.
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If I need a pair of tennis shorts, I'll buy them online. I don't really care. Not going to go and try on a pair and see how my bum looks. Who cares? But for things that you care about - I mean, a jacket and a pair of trousers, you've got to try them on.
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I simply loathe the crude 1960s distinctions between commerce and art. For me, Warhol and pop obliterated all of those separations - that was the whole point of the Brillo Boxes and Campbell's Soup Cans. And believe it or not, in 2009, moronic journalists are still saying to me, 'Your work is so commercial.'
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I loathe when architects only analyze architecture in intellectual, nonvisual ways. I really love direct response, and that's very pop. I don't want to discuss abstract transparencies with a bunch of kooks.
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One of my first fashion clients was Calvin Klein. We did his first freestanding stores. He was very exact and precise. But talk about high-fashion people who brand themselves!
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I don't talk about myself in the third person. When I start doing that, you'll know I'm having an out-of-body experience.
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I work 12 hours a day, seven days a week - and I love it. I'm creative. I feel fulfilled. I'm from a solidly lower-middle-class background; I'm not from the world that I'm in now. So I appreciate it a lot. I've really got a rich, full life.
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