American - Producer | March 1, 1942 -
Stories aren't the icing on the cake; they are the cake!
Peter Guber
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A gun can be dangerous. But a gun can protect you, you can hunt for food with it - you know, the tool itself is a tool. The intention of the party using the tool is a part of the process, right? You know: the knife cuts the steak, stabs the person, saves somebody from danger, cuts somebody out of a car.
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The portal into people's hearts is being interested in them.
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Truth is a point of view, but authenticity can't be faked.
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Nothing replaces being in the same room, face-to-face, breathing the same air and reading and feeling each other's micro-expressions.
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Without social cohesion, the human race wouldn't be here: We're not formidable enough to survive without the tactics, rules and strategies that allow people to work together.
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I was born curious.
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In any situation that calls for you to persuade, convince or manage someone or a group of people to do something, the ability to tell a purposeful story will be your secret sauce. Telling to win through purposeful stories is situation, industry, gender, demographic, and psychographic-agnostic. It's an all-purpose, everyone wins tool.
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The seminal elements of what makes a story great - challenge, struggle, resolution - are the same whether we're talking about story content for a movie such as 'Rain Man,' or telling a purposeful story to forge new business relationships or conclude a fruitful transaction, such as acquiring an NBA franchise.
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Social cohesion was built into language long before Facebook and LinkedIn and Twitter - we're tribal by nature. Tribes today aren't the same as tribes thousand of years ago: It isn't just religious tribes or ethnic tribes now: It's sports fans, it's communities, it's geography.
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In today's roller-coaster economy, hyper-competitive, fear-based, flat and global world, convincing anyone to do anything at any time requires getting their attention, creating their intention and turning it to action.
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So when you tell a joke, you want to make someone laugh, or if you tell a story about someone who had a heart attack, it may be because you want the listener to exercise. Stories are tools to create social cohesion and to get humans to strategize together.
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