Indian - Writer | September 29, 1966 -
The early entrants into the world of A.R., as with its cousin virtual reality, were disappointing: the phones were too weak, the networks were too slow, and the applications were too nerdy. But now the technological pieces are in place, and a whole generation - much of which is on Snapchat - has come to consider the camera almost a third arm.
Om Malik
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Its definition can be a bit murky, but to me, native advertising is a sales pitch that fits right into the flow of the information being shown. It doesn't interrupt - native ads don't pop up or dance across the screen - and its content is actually valuable to the person viewing it.
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Uber, like Google, is taking a highly disorganized business - in its case, private transportation such as taxicabs and private limousines - and ordering it neatly.
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It is becoming harder for us to stay on top of the onslaught - e-mails, messages, appointments, alerts. Augmented intelligence offers the possibility of winnowing an increasing number of inputs and options in a way that humans can't manage without a helping hand.
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Cameras can look down from on high and predict crop yields, traffic in Walmart parking lots, and travel patterns on Labor Day weekend. On the ground, they form the foundation of autonomous-driving systems.
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The possibilities that come with thinking about the camera as a portal into the realm of information and services are attractive not only to Snap but also to every other big player in the tech world. Facebook, for instance, has slowly been enhancing the visual capabilities of its Messenger.
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Just as two people can have similar personalities, two companies can have a remarkably similar approach to business.
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Our ubiquitous mobile access has made time and location important data points in how businesses can now be built and managed.
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The lens through which I view the media world is pretty simple: If you are in the business of sucking up attention, then you are in the media business.
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In the simplest terms, a fast-growing company can't keep growing at the same fast rate forever. It eventually has to slow down.
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A platform is essentially a business model that thrives because of the participation and value added from third parties with only incremental effort from the owner of the platform.
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Facebook, Amazon, Apple, and Microsoft are building their own versions of the future. And they get bigger and bigger.
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