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Norman Lear Quotes

American - Producer | July 27, 1922 -

Originally, with all the shows, we went looking for belly laughs.

Looking Belly Laughs Shows

It crossed our minds early on that the more an audience cared - we were working before, on average, 240, live people. If you could get them caring - the more they cared, the harder they laughed.

Live Caring People You Early Minds

So we gravitated to shows and issues and causes that made people care.

People Care Made Issues Causes

TV that people will never see, that giant international corporations will never touch, will never pay your salary.

People Salary Will Touch Never See

You're in the business - when you're a writer, producer, director - to get ratings.

Business You Director Producer Get

At great, great remove sit the head of General Electric, the head of News Corp, the head of Viacom, or the head of this giant international corporation that wants these ratings.

Great News Head Sit General Giant

In the area we're discussing, leadership begins on Madison Avenue, on the desks and in the offices of people who spend hundreds of millions of dollars buying what will get them ratings.

Leadership People Will Buying Begins

In this nation, leadership is dollars.

Leadership Nation Dollars

But it also became the experience, or was the experience, of the writers who were attracted to this kind of humor. They're all men or women who come from the same kind of experience in their own lives.

Women Humor Experience Men Kind Own

There was no real controversy with All In The Family. That came from the people on the business end.

Family Business People End Real

Maybe they continued to agree with Archie Bunker - as I said earlier, you can't change people's minds, but you can get them to think.

Change People Think You Said Minds

Even when they don't know who Nixon was, these shows will continue to play.

Play Know Will Who Continue Even

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