American - Businessman | February 5, 1943 -
I guess I'd like to be known for being an innovator, fostering creativity, thinking outside the box. You know, keeping people playful.
Nolan Bushnell
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'Grand Theft Auto', in its deification of antisocial behavior, is where I heap the most of my scorn.
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My sweet spot is figuring out how to make a product that people love and how to refine it to make them love it more. All the rest is business noise.
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Selling Atari when I did - I think that's my biggest regret. And I probably should have gotten back heavily into the games business in the late Eighties. But I was operating under this theory at the time that the way to have an interesting life was to reinvent yourself every five or six years.
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The game business reinvents itself every five years.
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Today, companies have to radically revolutionize themselves every few years just to stay relevant. That's because technology and the Internet have transformed the business landscape forever. The fast-paced digital age has accelerated the need for companies to become agile.
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I think 'Something Ventured' is a nice piece because it celebrates venture capital in a unique and powerful way.
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In the early days of the video game business, everybody played. The question is, what happened? My theory - and I think it's pretty well borne out - is that in the '80s, games got gory, and that lost the women. And then they got complex, and that lost the casual gamer.
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We didn't do a square ball in 'Pong' because we thought it was cool. We did it because that was all we could do.
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Women were very, very good at 'Pong'. It was part of the dating scene. The number of people who told me they met their wife or husband playing 'Pong' was huge. They were shoulder to shoulder, talking and playing. It was body contact and verbal contact.
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Atari showed that young people could start big companies. Without that example it would have been harder for Jobs and Bill Gates, and people who came after them, to do what they did.
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I want to fix education in the world. As soon as I work on that, I am going to work on world hunger and then world peace.
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