American - Businessman | -
Viral word-of-mouth marketing for GoPro is massive. Video is really the conduit.
Nick Woodman
MarketingWord-Of-MouthVideoViral
The best way to fire somebody is to compassionately fire them.
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The worst way to fire somebody is to let it drag out. It's not good for that person because they're not succeeding in their role. And it's not good for the organization because it's just not working.
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The magic of GoPro is that we are enabling the world to communicate in this new way, to express themselves in a new way, and it's snowballing.
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I have a GoPro in the trunk of my streetcar.
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I grew up with stories of people who start their own businesses and do really well. So I thought, 'OK, that's what you do.' I can thank my dad for that.
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GoPro lets people take other people along for the ride with them.
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I learned that most people buy based on emotion, not on a rational breakdown of the product or service.
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I wore a GoPro camera on my head for all three of my boys.
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You have to ask yourself: how much does any one person or one family need? And when you start thinking about the universe as an organism, it's important that we, as components of that organism, take care of each other and ourselves.
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I got an email from the Crown Prince of Norway asking me to talk at a summit for young Norwegian entrepreneurs. I ran to my wife and was like, 'Hey! I got an email from the Prince of Norway!'
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I'm just extremely excited to explore the planet that we're living on.
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