American - Scientist | May 7, 1962 -
The social sciences offer equal promise for improving human welfare; our lives can be greatly improved through a deeper understanding of individual and collective behavior. But to realize this promise, the social sciences, like the natural sciences, need to match their institutional structures to today's intellectual challenges.
Nicholas A. Christakis
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We and others have done a bunch of work to show that if your real friends online say or do something, it affects you. But if your acquaintances online say or do something, it does not. People on average have about 106 Facebook friends, but only 5 or 6 real friends.
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Social media and the Internet haven't changed our capacity for social interaction any more than the Internet has changed our ability to be in love or our basic propensity to violence, because those are such fundamental human attributes.
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I'm not suggesting that social scientists stop teaching and investigating classic topics like monopoly power, racial profiling and health inequality. But everyone knows that monopoly power is bad for markets, that people are racially biased and that illness is unequally distributed by social class.
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We cannot understand our humanity just by studying individuals.
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What constrains or enables the capacity of human beings to work in groups is not so much the technology, but rather the capacity of the human brain to have and monitor social interactions.
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People have just assumed that... if we call our Facebook acquaintances our friends, we must be influenced by them, too. But we're not.
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We will create life from inanimate compounds, and we will find life in space. But the life that should more immediately interest us lies between these extremes, in the middle range we all inhabit between our genes and our stars.
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Whether we appreciate it or not, we live out our lives surrounded by an intricate pattern of social connections... We're all embedded in this network; it affects us profoundly and we may be unaware of its existence, of its effect on us.
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One reason citizens, politicians and university donors sometimes lack confidence in the social sciences is that social scientists too often miss the chance to declare victory and move on to new frontiers.
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It is time to create new social science departments that reflect the breadth and complexity of the problems we face as well as the novelty of 21st-century science. These would include departments of biosocial science, network science, neuroeconomics, behavioral genetics and computational social science.
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I like to have met someone in real life before being their Facebook friend.
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