Canadian - Journalist | May 8, 1970 -
This is what he has been selling on the 'The Apprentice', through his self-help books, how to - you know, 'Trump 101' or the 'Art of the Deal' or, really, back to 'Art of the Deal'. So almost the more he gets away with, the more he is reinforcing his brand.
Naomi Klein
ArtBrandYouBackSellingKnow
Because the Republicans are never going to turn on Trump so long as he still has his base, and he will continue to have his base so long as this idea that he is standing up for workers, it remains intact. And the only way that that gets eroded is if it isn't just about Russia all the time, but is also about those economic betrayals.
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That is the meaning of the Trump brand - being the boss who is so rich and so powerful he can do whatever he wants. So the way in which he ran for president was to embody that idea as fully as he possibly could with his outrageousness.
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I do believe that our ability to jam the Trump brand is somewhat limited. I think we can chip away at it, but ultimately, the way to undermine the Trump brand is a better product in the political marketplace, if you'll forgive the capitalist metaphor.
BelieveThinkBrandBetterPolitical
The reason why nothing sticks to Trump - or very little sticks to Trump - is that he created this brand idea that has to do with being the guy who gets away from it.
BrandNothingWhyReasonLittleGuy
The electoral strategy for 2016 was, 'Vote for me; I'm not Trump,' and, 'Trump is dangerous, so get out and vote.'
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That's the big mistake the environmental movement made - 'We'll scare the hell out of you, and you'll become an activist'.
MistakeEnvironmentalHellYouOut
The problem with Donald Trump is that he went and designed a brand that is entirely amoral.
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I don't think there could've been a pitch as crass as Trump's 'I can fix America because I'm rich' without that groundwork laid by Davos and the Clinton Global Initiative.
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Look at the structure of the Gates Foundation and this idea that, rather than trying to solve these huge global problems through institutions with some kind of democracy and transparency baked into them, we're just going to outsource it to benevolent billionaires.
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I was having a lot of people ask me to update 'The Shock Doctrine' and add a chapter about Trump.
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I don't think you can understand Trump's relationship to his voters and how he gets away with what he gets away with, without understanding the pact between a lifestyle brand and its consumer base and how that really transformed the global economy in the 1990s.
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