American - Businesswoman | -
I would love to see more swings in areas that we haven't explored. I can't necessarily tell you what that is - I think you know it when you see it - but I think we've had a lot of the same-themed shows in broadcast, but those shows are still performing.
Nancy Dubuc
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When you look at the increase in the number of scripted series and the number of unscripted hours, the pool of producers hasn't grown at the same rate. So I think there's a bit of a creative tax on the system.
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A lot of people make hay about 'American Idol''s ratings and 'Empire.'
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My focus - even before becoming CEO - has always been memorable and unique content. And one of the most important things we did to reinforce that was create A+E Studios.
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What someone does when viewing content on a tablet is different than the lean-back mentality of watching on the big screen.
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We've learned that you can't just put your promos up in a digital environment and expect the consumer will accept that as shortform content. It needs to have a unique point of view and style and execution that is tailored to that platform.
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A+E Networks has been my home for over a decade. I am so proud of these brands and my A+E colleagues who are truly the best in the business.
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At our core, we are a content company. That content has to be the very best. You can't be a company of this size and be doing what everybody else is doing.
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I'm not a very patient person.
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We were an entertainment brand, and if we were going to compete in an era of incredible growth in the cable industry, I felt we actually needed to be entertaining.
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Sometimes people get fairly obscure just for the creative license of it, and that can backfire. Iconic stories are iconic for a reason, and there are so many incredible, iconic history stories that have not been told that we don't need to go too deep in the well yet.
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With a strong foundation in scripted programming firmly established by 'Army Wives' and 'Drop Dead Diva,' Lifetime is aggressively expanding its drama series development plate with powerful programs from creative auspices who have strong pedigrees in producing stand-out programming.
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