American - Businesswoman | -
I'm used to everything digital - the pictures, the avatars of the person, the profiles - so when I get to see someone in the flesh, it's really nice.
Michelle Phan
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Your YouTube channel is your show. I think it's a wonderful platform for anyone who wants to have stronger creative control over their content, their message, their vision and their branding.
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I now have 10-year-olds asking me about how to become successful, how to become a business owner, which is crazy - at 10 I was trying to figure out which Barbie I wanted.
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My best advice for anyone out there that feels like, 'I don't have a million followers so why should I even give it a shot,' is that it's not about the numbers - it's about the engagement. That's how you can build influence.
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It's no longer the older paradigm of, 'I want to own this market, and no one else can own this market because I own this market.' The Internet has made the market limitless.
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If you go on my Instagram, you're not going to see the same content you'll see on my YouTube. Instagram has become the new magazine. It's much more editorial and about perfect moments that are captured. Snapchats are funny, real moments that you want to share. On YouTube, it's more structured, more storytelling.
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My dad and I had been close - he called me Tuyet Bang, Vietnamese for 'avalanche,' because of my nonstop energy. I took a lot from him, like being a risk taker, and I know how much he loved my mother.
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I'm a creator at heart.
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I'm grateful that L'Oreal believed in me and helped me bring my dream of creating a beauty brand to life. I'm excited to be working with Ipsy to bring Em home to my community, the original inspiration for the brand.
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As one of the first creators on YouTube, I've been fortunate to sit in the front row, witnessing the remarkable evolution of digital media. The experiences and knowledge I've been afforded are invaluable, and I'm excited to take that skill set, together with Endemol Beyond, to build a reliable, reputable business.
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Social media is an ever-changing world. You want to be ready if a certain platform becomes red-hot, and you don't want someone else taking your company name as his or her handle. That does happen!
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You need interesting content that entertains or informs - preferably both. You want people to look forward to your posts and come back for more. People want to follow you. They want to hear your words and see your vision.
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