British - Designer | October 23, 1971 -
Of course I owe so much of my success to my parents.
Matthew Williamson
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Creating a bridalwear collection was a natural progression from my evening wear collections, which are well known for their softly draped and diaphanous silk gowns.
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I approach any collaboration I do differently.
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Confidence and belief in yourself and your vision is absolutely paramount. The fashion industry is tough - be prepared to take advice and criticism along the way, but have unwavering belief in your vision.
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My womenswear line would translate well into childrenswear.
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My mum has always been a huge inspiration for me and my work. She loves fashion and has always been so supportive.
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You can't deny the experience of a store. It's fantastic if you're a global brand and you've got the power or the funds to support that bricks-and-mortar space, but we certainly weren't and aren't.
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We're not waiting for the fashion cycle to have 180 buyers come in and see the collection and go, 'We like it, we'll buy it, and we'll have it in June.' The only one we're selling to is Net-A-Porter, and the rest is through our site.
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The last thing I want to appear is remotely jaded or bitter, which it could come across the wrong way.
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We know what the customer wants, and so we're buying in a totally different way.
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I have always been clear about what I wanted to do and who I wanted to dress. However, you need that business sense to help direct your talent. Because at the end of the day, you are selling clothes, and that is the reality which we live in.
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I'm a bit of a digital imbecile.
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