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Mark McKinnon Quotes

American - Businessman | -

Weary of wily politicians who say one thing and do another, voters and advocacy groups insist presidential contenders commit to the cause du jour in writing, but candidates are foolish to comply. Words matter.

Words Writing Say Matter Politicians

Marketers know - no matter how deep the emotional connection or brand loyalty - when a product does not perform, rational thought overtakes emotion, and most consumers make a new choice.

Loyalty Deep Brand Thought Choice

Wages, investments, and home values are the three legs of the economic stool for most Americans.

Home Values Three Legs Economic

Temporary tax cuts don't create permanent confidence, nor permanent jobs.

Confidence Create Tax Permanent Nor

Infrastructure spending does not create immediate jobs, and more than half of those jobs will pull from the pool of the already employed.

Pool Create Will More Half Pull

Debates require a lot of hard work and preparation. If you try to wing it, it shows.

Work Hard Work Preparation You Try

To pull off successful attacks in debates, you have to execute with nuance and subtlety. It has to be artful.

You Successful Off Pull Execute

Presidential primary debates are an important part of our political process. But the media has wrested complete control from the parties and candidates over everything, including the number, the format, the qualifications, and the moderators. And they've become a circus.

Control Process Political Media Over

A troubled economy is always the sitting president's fault. It was when Ronald Reagan defeated Jimmy Carter, when Bill Clinton defeated George H.W. Bush, and when Barack Obama defeated John McCain by running against George W. Bush.

Sitting Defeated President Economy

America as we know it will end unless we end Medicare as we know it.

End America Know Will Medicare

Voters crave authenticity.

Authenticity Crave Voters

Mitt Romney is a businessman, a turnaround artist, a CEO. That is who he is. The former governor has experience in the public and private sector.

Experience Artist CEO Businessman He

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