American - Producer | December 13, 1933 -
I never had a particular sound. There was no Lou Adler sound like there's a Phil Spector sound. I always tried to make the records about the artists and their particular sound.
Lou Adler
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I made an enormous amount of money in the record business as a result of owning so much of what I was doing... I owned all those albums and continued to own my catalog.
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In making films, you're dealing with hundreds of people and a crew, but eventually, it's you and an editor, and that part of it, I liked it a lot. The experience on 'Up in Smoke' was great. I really enjoyed it.
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When I did 'Tapestry' with Carole King, the record was spare and simple, like a demo. If someone had told me to go back and put horns on it, it would've been all wrong. If you're enthusiastic enough to sign an artist, let them do what got you enthusiastic.
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Surf music at the time that I did it wasn't mainstream, nor were the Cheech and Chong albums. The risk comes from having the ability to do something that hadn't been done before that I thought was either interesting as an art form or just should be done.
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Johnny Rivers is underestimated as an artist. We had four top 10 singles.
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