Chinese - Businessman | 1963 -
Volvo is like a mysterious, beautiful woman. We just look at her from far away, amazed. We don't dare get close to her. We're just a bunch of farm boys.
Li Shufu
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I hope to buy brands and businesses globally.
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Our dream is to see Geely vehicles driven all over the world.
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I believe the auto industry is a competition of human resources, competition of funding, competition of technology - and the competition is international.
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Getting silver and gold out of junk machinery was quick to be learnt by others.
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I believe the auto business is a highly comprehensive and complicated business. It's not that easy for people simply to enter and ruin the whole thing.
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Particularly in China, I think a lot of people start to realise, OK, what are the things that they truly should value? That's something that fits perfectly well with what Volvo is offering.
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Chinese... companies do not have to think about whether they do something to enhance their competitive edge in international markets.
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In this fast-developing world, particularly in the fast-transforming China market, we really need to take this opportunity and offer a modern interpretation of Scandinavian design which fits people's demands perfectly.
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Product investment, quality management, and all the things that are key for a car company - great, there has been no compromise in those aspects. But I feel there's a lot we could do on communication, particularly from a Chinese perspective.
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Life is a question without a standard answer.
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We lived in a farm village, and no one could afford to buy a car or to fly. We were envious. We couldn't afford any toys. I couldn't imagine making a real car.
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