American - Businessman | October 6, 1949 -
I take great pride in all the tremendous success we've enjoyed at CBS. And the good news is that I feel even more enthusiastic about what my terrific team and I will accomplish going forward.
Leslie Moonves
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I am broadcaster's biggest cheerleader because I genuinely believe in it. Where else can you get 20 million people a week watching 'NCIS' or 'American Idol?' Where else can you get 120 million watching the Super Bowl?
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Broadcasting for advertisers is still the best game in town, and they know it. Look, I admire a lot of the shows on cable. I think 'Mad Men' is wonderful. I think 'Breaking Bad' is wonderful. But let's remember they're about one-tenth the audience of NCIS.
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You won't see Moonves on Twitter.
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The stories about broadcast dying or it being overtaken by cable have stopped. Same goes for the stories about the Internet hurting our business.
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We realize that if we live in a world that depends totally on CBS.com, we'd be dead.
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We have CBS.com, we have our stuff on iTunes. We feel the wave of the future is getting as much distribution as we can. We feel that we should be nonexclusive and get our content out there.
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I read the papers, I surf the Web. At the beginning of the year, I try to see at least two episodes of every show on our network. Am I surfing? All the time. I'm aware of the landscape. I'm a competitor, so I have to know whom I'm competing with.
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CBS is the largest out-of-home advertising company in the U.S.
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News, by and large, has been the purest of all the television mediums, or at least we've tried to keep it that way, and there constantly is the argument about the separation between church and state.
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By the same token, I think news has more and more of a pro bono aspect to all the networks. When we do our election coverages throughout this coming year, it's not a money-maker for us. It is more of a public service situation.
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As the TiVos and the Replays are coming into our world - and they're coming - it's better to - be inside the tent and figure out what they're doing and to work hand in hand with them as opposed to saying, 'You know what, the automobile is not going to work. I'm going to stick to my horse and carriage,' you know.
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