American - Sociologist | 1921 - 2005
Advertisements may be evaluated scientifically; they cannot be created scientifically.
Leo Bogart
MayCannotCreatedScientifically
The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.
SuccessGreatAdvertisingRecognition
In my opinion, fun is what makes advertising successful.
FunAdvertisingOpinionSuccessful
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