American - Businesswoman | October 9, 1982 -
I'd worked at the World Bank briefly as an undergrad and studied poverty levels around the world - particularly those earning less than $1.25 a day.
Leila Janah
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Impact sourcing, a new initiative piloted by the Rockefeller Foundation and several key partners, including my company Samasource, promises to connect poor and marginalized people to digital jobs on a massive scale.
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I founded Samasource because I was frustrated by traditional approaches to poverty alleviation. Even those approaches focused on jobs often equip poor people with skills for which there is little market demand.
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I believe there is no other way to create decent livelihoods for the world's poorest people than to connect them to global markets as producers, and on fair terms.
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We know what happens when a woman earns money. She is far more likely than a man to spend her earnings on the health and education of her children and to invest in improving her family's standard of living.
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Much like the opportunities that factory work provided for working-class Americans in the last century, microwork will provide opportunities for marginalized people in this one. All they really need is basic literacy, a cheap computer, and an internet hookup.
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Migration is the story of my life: my parents and grandparents journeyed across four continents to flee war and find jobs, eventually finding their way to the U.S.
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Often, we think that things are the way they are because of intelligent design - because somebody super-smart, or some group of academics, came up with the best system ever to do XYZ. Actually, things are often the way they are because of an accident of history.
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Most of us working on poverty alleviation simply want to know, 'How much poverty can I reduce for every dollar I donate?'
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Social business lies in the spectrum of possibility between the traditional, profit-maximizing business, which directs little to no profit to doing good, and the traditional charity, which relies mostly on donations to sustain itself.
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Samasource's largest clients are technology companies such as Microsoft, Google, Getty Images, and TripAdvisor, which contract with my company rather than a traditional outsourcing company in order to participate in 'impact sourcing' - conscious efforts to reduce poverty by moving money into places that need it.
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I own a shameless number of ethnic necklaces acquired at local markets in developing countries or inherited from my grandmother. These have seen me through meetings in Davos and visits to refugee camps.
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