American - Journalist | May 5, 1945 -
I worked for a newspaper in Europe for, I lived in Europe for about seven years, so I worked in this sort of a yellow journalism kind of a thing, it was like a scandal sheet.
Kurt Loder
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You find the most important thing that really grabs you, and put it right up top. Don't bury the lead. Put it at the top. Best thing to do. Never go wrong that way. It's an immutable law of journalism. It just always works.
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Whomever you're going to interview, you have to be interested in what it is you want to know from them. You have to be interested in the subject.
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Well, news is anything that's interesting, that relates to what's happening in the world, what's happening in areas of the culture that would be of interest to your audience.
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Well, in features, and in writing especially, it's often the style of the writer comes in.
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Well, a lead is the most important thing about the story.
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Unless you're doing a feature piece, which is going to be longer, and you have more time to get into stuff.
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Television's very dependent on images. That's not what news is.
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Television's not going read stories to you.
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Some of the most important stories don't lend themselves to television treatment.
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So, yeah, I think it had a major effect. I think in franchising younger people, it was just an idea that's never been trotted out before, but it makes perfectly good sense.
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So you shouldn't really flatter yourself that they want to be your buddy. They don't. Generally. They want you for some reason or other, and you just have to fend that off all the time.
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