South African - Businessman | September 20, 1972 -
But for a few twists of fate, the gasoline engine we know today might have just been a small footnote in history.
Kimbal Musk
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I have always loved food, and for me, even if I was on a beach, I would be cooking food every day.
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My brother is about energy. SpaceX is his passion, and I love being a part of that company. Energy is where he spends a lot of his time and thinking in terms of having an impact on the world.
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For me, creating a supply chain of what we should be eating is incredibly complicated. It's complicated to figure out how to change the food system in America.
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The one lesson I've learned from technology and food is the only time you know you're doing the wrong thing is when you're doing what everyone else is doing.
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I was totally humbled by how hard it is to create a product every day that needs to be made from scratch.
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I had this attitude, that Silicon Valley obnoxious attitude, that I know what I'm doing, and the rest was going to be pretty easy.
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No one wins in the industrial food system.
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My advice for any entrepreneur or innovator is to get into the food industry in some form so you have a front-row seat to what's going on.
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If you're a vegan fast food joint in L.A., you just don't speak the same language as the heartland.
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The problem with industrial food is zero transparency. The system thrives on the fact that there is no transparency.
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Growing up, I cooked in the house, and when I cooked, everyone would sit down and eat, and it was just kind of the way I connected with my family.
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