American - Businessman | September 21, 1984 -
Really, we're just taking people and shifting them from taking photos anyway to taking them on 'Instagram'.
Kevin Systrom
PeopleInstagramJustShiftingThem
A platform is the base from which something big happens. In our case, we're an entertainment platform in the sense that there are people signing up like MTV, Burberry, folks like Taylor Swift and Justin Bieber. And why? Because it's their channel to control their entertainment to their fans.
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'Instagram' is definitely becoming a new entertainment source for people day after day.
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All of us in social media and regular media, we're all competing for the same thing, which is this gap between something happening in the world and you knowing about it.
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People are hungry for what's happening right now in the world.
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If you're a journalist, and you want to see live photos happening at any location in our system, you can simply type in the location, and up comes the page.
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Most photo apps before asked something of the users. They said, 'You produce, act, and perform.' 'Instagram' said, 'Let us take care of the secret sauce.'
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Imagine the power of surfacing what's happening in the world through images, and potentially other types of media in the future, to each and every person who holds a mobile phone.
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You can build a filter app get people really excited, but the way to keep them is to provide long-term value. Long-term value is, in fact, being its own network.
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'Instagram' reached 13 million users in just 13 months.
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I'm a huge fan of what 'Hipstamatic' is doing and all they've accomplished.
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Our goal is to allow people to use whatever app they want to get photos into 'Instagram'.
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