American - Businessman | August 13, 1972 -
Great companies have to manage the cadence of what they do.
Kevin Plank
GreatManageCompanies
Don't ever, ever devalue your product. Ever. It's the worst thing anyone can do to hurt your brand.
BrandHurtProductWorstWorst Thing
I wanted to make the world's greatest football undershirt. But I realized that no team sport had equipment for apparel. Apparel was an afterthought.
FootballTeamWorldGreatestMake
I was a general business major, which meant that in any business school and particularly at Smith School, which is a very good school, you do a lot of team projects. Well I was the guy who gave the presentations for the team projects.
GoodBusinessSchoolTeamYouGuy
I realized early on that I was pretty good at organizing. A lot of it was about control. While my friends were out getting hammered at concerts, I was making money. I am a control freak.
GoodMoneyI AmControlMaking Money
My first real business was bootlegging T-shirts - I was just a dumb kid. You go to a concert and pay $25 for a cotton T-shirt that says 'Rolling Stones,' 'Lollapalooza,' or whatever. On the outside they're 10 or 15 bucks. We were the guys selling them for 10 or 15 bucks.
BusinessYouSellingDumbGoKid
You need to put your hands around the throat of your business, and you need to run it. There's no other way.
BusinessHandsYouRunWayNeed
I was always telling people I was doing great, even if I wasn't.
GreatPeopleDoingAlwaysEven
I'm usually a pretty intense person. Give me an inch, and I'm going to go.
MePersonGoPrettyGive MeGoing
The sports apparel industry was dominated by the big shoe companies. But there was a void in apparel and I decided to fill it.
SportsShoeBigIndustryVoidFill
When you see most companies get big, they want to shout about all they've done. But the consumer wants to know: 'What have you done for me lately?'
MeYouKnowDoneWantSee
Your attitude is contagious.
AttitudeYourContagious
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