American - Driver | December 8, 1975 -
We don't ever want to lose a deal. So we treat a $5,000 sponsor like a $5 million sponsor, both because it's the right thing to do and because we've grown a lot of our sponsors from thousands to millions.
Kevin Harvick
TreatLoseWantRightDealMillion
When you look at how the sports world is changing, you have to figure out how to become different than everyone else.
SportsWorldYouLookBecomeOut
If you follow the same path as everyone else you're just going to be like everyone else.
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One thing I can't stand is when people - not our team, but other people - don't respond. Everybody can email, everybody can text... using an email auto-response is not the world we live in.
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I'm one of those guys that gets bored with things pretty fast, so I've got to keep it mixed up.
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I think some of that comes with age, with life in general, to try to keep yourself as healthy as possible.
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In my opinion, the most stagnant thing in our sport is our schedule and our venues that we go to.
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Even if you only have 30- or 40,000 people in the grandstands, if you put on a good event for TV and do the things that it takes to have a unique event, that is really what people want. They want unique things.
GoodPeopleYouUniqueWantThings
That's your goal every week: to put yourself in contention. There's a lot of circumstances and a lot of things that have to play out for that to happen.
YourselfWeekGoalPlayHappenOut
I've been a part of this before, where you think the racing gods are against you, then next thing you know, you can't do anything wrong. You're winning races and doing things you feel like you shouldn't have done that particular day. It all comes full circle in this sport. It has a funny way of doing it.
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I've been on the side of it where you have bad luck and slow cars.
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I think, as competitors, you always wanted to try and gain an advantage, and you have that opportunity to go out and grab those bonus points and gain as many as you can throughout the year.
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