American - Producer | June 2, 1973 -
Rejection is a common occurrence. Learning that early and often will help you build up the tolerance and resistance to keep going and keep trying.
Kevin Feige
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We try to keep audiences coming back in greater numbers by doing the unexpected and not simply following a pattern or a mold or a formula.
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You can drive yourself crazy and tie yourself in knots trying to anticipate what someone's going to like or not like, and doing test screenings and opinion polls. But pay too much mind to that, and you'll wind up with a big pile of mush.
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In the case of 'Thor,' it was just casting the best people for the part. Ken Branagh had the idea to cast Idris Elba as Heimdall, and we didn't blink at that chance to do it.
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A very high bar has been set with Robert Downey in 'Iron Man.' That idea was, find the best actor for the part, regardless of whether they've been in a movie like this before.
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We said, as we were developing 'Iron Man 1,' and working on these films, that our characters need to be as interesting out of their costumes as they are inside their costumes, fighting and flying around.
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We always set out to just make a great movie.
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'X-Men 1' - I did a cameo.
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All of the Marvel characters have flaws to them; all of them have a deep humanity to them.
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The best thing about being a film producer is I get to spend 99 per cent of my time behind the scenes.
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It's true that once a year I travel to Comic-Con... but there I can quickly lower the lights; I can show them the clips, introduce a few stars. And the spotlight is quickly off me.
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I'd argue that the term 'superhero' is much too broadly used.
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