American - Businessman | 1961 -
I lived near Santa Cruz for ten years, and the whole time, it bothered me what an exclusionary definition of 'inclusion' was in force. Social censure was applied to those who expressed unpopular or uncomfortable ideas.
Kent Beck
TimeMeIdeasUncomfortableLived
There are musicians who want to make a living making music. There are listeners who want to listen to music. Complicating this relationship is a whole bunch of history: some of the music I want to listen to was made a while ago in a different economy. Some of the models of making a living making music are no longer valid but persist.
MusicRelationshipHistoryMusicians
My great-grandfather played organ for silent movies. Talkies in, Gramps out.
MoviesSilentOutGreat-Grandfather
When Pandora doesn't pay, and bars don't pay, and weddings don't pay, and nobody buys CDs or shirts or concert tickets or lessons, then the musician can't make a living making music.
MusicNobodyLivingPayConcert
Sheet music, recording, radio, television, cassettes, CD burners, and file sharing have all invalidated, to some extent, the old model of making a living making music.
MusicTelevisionSharingLivingOld
Received wisdom is that if you spend time up front getting the design right, you avoid costs later. But the longer you spend getting the design right, the more your upfront costs are, and the longer it takes for the software to start earning.
WisdomTimeStartDesignYouRight
A rational model of software is to design it quickly - the economic pressure to improvise presents an interesting challenge.
ChallengePressureDesignInteresting
Design should be easy in the sense that every step should be obviously and clearly identifiable. Simplify elements to make change simple so you can manage the technical risk.
ChangeSimpleStepDesignEasyYou
We could talk, act, and dress funny. We were excused for socially inappropriate behavior: 'Oh, he's a programmer'. It was all because we knew this technology stuff that other people found completely mystifying.
FunnyTechnologyDressPeopleTalk
The world is changing, and I believe that, if I want to stay employed as a programmer, I'm going to have to change with it.
ChangeWorldBelieveWantI Believe
People are looking for software development that actually does something useful... People are looking for partners who deliver when promised, and at a reasonable and transparent price. I believe that the days of being able to value price software are numbered.
ValuePeopleLookingBelievePrice
The marketing of XP is very deliberate and conscious. Part of it is in co-opting the power of the media; I make sure I'm newsworthy from time to time. Part is in co-opting some of my publisher's ad budget.
PowerTimeBudgetMediaMarketing
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