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Keith Belling Quotes

American - Businessman | 1958 -

We focused on getting popchips into the hands of tastemakers and influencers wherever they were, from the fashionistas at Mercedes Benz fashion week to the passengers on Virgin Airlines.

Fashion Hands Week Focused Mercedes

I'm definitely a serial entrepreneur and a serial snacker. And when it comes to snacks, I'm more of a salty snacker, though I've been known to have a craving for sweets from time to time.

Time Entrepreneur More Sweets Salty

Everyone on our team shares a couple passions - putting the fun back in snacking, an entrepreneurial spiriting, and the passion for creating an innovative and exciting brand - all of which makes popchips a really fun place to work these days.

Work Passion Fun Team Brand Back

My focus has always been on connecting with consumers in a meaningful way.

Focus Way Always Meaningful Been

Once consumers try popchips, most people really like it and become fans.

People Become Try Fans Consumers

We just wanted to do a chip that tasted great, but wasn't bad for you.

Great You Bad Just Wanted Chip

Potatoes are popped, with no oil, using the same technology used in the rice cake manufacturing business. It took a lot of trial and error and lots of practice, though, to get the right flavor.

Business Technology Practice Cake

We have 11 great potato flavors, and customers have been clamoring for tortilla. For over a year, we worked to develop the four flavors of tortilla popchips: chili limon, nacho cheese, ranch and salsa. They're made with traditional stoneground masa, are gluten-free, and have less than half the fat of other chips.

Great Fat Year Cheese Over Chili

We have a broad range of snackers - moms, kids and healthy active people.

People Healthy Active Kids Range

We came out with a rice and a corn chip, then quickly decided we needed to focus on potato. It was just too much for consumers to figure out at once.

Focus Too Much Corn Out Rice Just

I was convinced you were not able to tell a consumer you can have a healthy fried chip or a good-tasting baked chip.

You Healthy Tell Able Consumer Chip

I knew I shouldn't be eating fried chips, but I'm just not a fan of baked chips, as much as I tried them.

Eating Chips Just Fan Knew Tried

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