American - Businesswoman | -
Delivering a service that consumers feel truly connected to and providing an experience that people love and love to organically share and talk about is the most effective form of marketing I know.
Katrina Lake
LoveServiceExperiencePeopleFeel
'Personalization' is a popular word in retail, and people often misuse it to describe simple marketing tactics, like segmenting emails or using big data to identify the likely gender of a visitor to their websites.
SimplePeopleGenderDataMarketing
Figuring out how to scale the very human art of personalization is difficult, but I believe that it is also the key to building a lasting connection with customers for the long term.
ArtBuildingBelieveKeyConnection
Ironically, I think some of the inspiration around Stitch Fix is really what was great about stores in the heyday of stores.
GreatThinkFixInspirationStores
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